Using the motto: “Are you photogenic and wish to have a large audience?” we have developed a Top Model contest for Dutch shoe retailer Schoenenreus. The idea behind this social media campaign is that contestants submit their photo to the contest page, after which the general public can vote for the best picture using social media like Facebook and Hyves. Objective: achieve exposure to these channels and gather subscriptions to the newsletter of Schoenenreus.

For IAA, in cooperation with advertising agency Woedend, we developed a WordPress website. The foundation was the new campaign: Get infected! Based on the motto “Eager to learn, eager to share”, this company wants to expand their membership rate, and offer a platform to everyone who is active in this line of business. The new website is used to reach this goal.

As an addition to the already exisiting animalposter campaign of the Dutch retailer Schoenenreus, Ecreation developed a new campaign with an accompanying landing page. Children can upload their favorite animalpicture and add a funny caption. All pictures are displayed in a gallery with a top 5 rating system. Whoever receives the highest rating wins a nice prize. It is possible to share the campaign and rate the pictures on Facebook and Hyves. This viral action is realized by adding so called “Facebook like” and “Hyves respect” buttons. Whoever receives the highest rating wins a nice prize. To spread the campaign, participants are encouraged to invite friends and rate their picture.